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Connecting the Co-op community

Cooperator celebrates 60 years in 2019
By Glen Liford, Editor 12/31/2018

 

The first issue of the Tennessee Cooperator was published in May, 1959.
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The Cooperator will celebrate 60 years in May 2019 as the Co-op system’s primary source of member communication. To celebrate this milestone, we’ve given the publication a facelift.

It’s been 10 years since the last redesign, which debuted with the January 2009 issue. While the package was carefully thought out and served us well during that time, it’s time to refresh it.

With this month’s issue, you will notice a number of changes. We have updated with clean, contemporary graphic design and typography throughout. There’s a renewed emphasis on the photography — many of the feature stories will incorporate larger photographs in the layouts. In some instances, the stories are shorter. With a large portion of content consumed today in electronic formats, reader attention spans have shortened dramatically. We provide content for readers with busy lives, so we will make an effort to keep stories as concise as possible without diminishing their informational value.

Perhaps most noticeable is the size.

The new modified tabloid format is still distinctive and attractive, but it serves an important purpose, too. It was not an arbitrary adjustment. Shaving two inches off the height of the magazine allows for more efficient use of paper on the particular presses used by the printer with less waste. It saves money, too, helping us fulfill our responsibility to be good stewards of Co-op’s resources.

We’re retaining many of the features that have proven so popular with readers over the years. For now, the “Neighborly Advice” column, “New Co-op Products,” and the “What’s Cookin’” recipe section will get only minor updates.

We will continue to keep you informed about the latest news and trends in agriculture and the world of Co-op. We will still focus on stories featuring your friends, neighbors, and communities and, of course, real world testimonials about the latest products and services from Co-op.

In the coming months, we plan to further emphasize and coordinate content across our other electronic communication methods. If you haven’t already, I encourage you to check out the Co-op social media content on Facebook, Twitter, Instagram, Pinterest, and YouTube. Many local Co-ops have a presence on these sites as well. Social media gives the Co-op community more options for connecting more closely. These platforms offer the opportunity for two-way communication where customers and members can easily provide timely feedback on topics and issues.

No matter the method, however, I assure you that our goals remain the same as defined by The Cooperator mission statement: Published by Tennessee Farmers Cooperative in the interest of better farming through cooperation and improved technology, and to connect the Co-op community through shared experiences, common values, and rural heritage.

Let us know what you think of the new Cooperator. We want to continue to improve our content and the manner in which we connect and communicate with the Co-op community. We value your input.

 
 
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This document copyright © 2019 by Tennessee Farmers Cooperative. All rights reserved. Legal Notice