Value-Added Agriculture Marketing Workshops Scheduled for Fall

Direct farm marketers and value-added agriculture entrepreneurs interested in learning more about developing effective marketing strategies are invited to participate in a new value-added marketing workshop planned for this fall.

Six “Developing Your Value-Added Marketing Strategy” workshops will be held across North Carolina, Tennessee, and Kentucky in October. The workshops will take place in North Carolina and Tennessee between October 16 and 19, and in Kentucky on October 24 and 25. 

Discussions about market drivers, identifying and understanding your target audience, and developing your brand will be led by Sarah Cornelisse, senior Extension associate with Pennsylvania State University. Attendees will be invited to participate in a sensory analysis activity using cheese products as an example to help drive home important marketing concepts. 

“The purpose of these workshops is to equip value-added entrepreneurs with the skills needed to analyze, develop, and grow their farm enterprises,” says Alaina Boyd, Extension assistant with the University of Tennessee Center for Profitable Agriculture and workshop coordinator. “While the program especially targets value-added dairy producers, all interested producers and technical assistance providers are welcome to participate.”

Please note that the same material will be taught at each workshop — only the locations will change. For more detailed information on dates, times, and locations, visit the website tiny.utk.edu/CPAEvents.

The workshop is free to attend, but pre-registration is required. Space is limited and supplies must be prepared for each participant. Register online now at tiny.utk.edu/VAMReg.

These workshops are made possible through the Southeast Dairy Business Innovation Initiative with funding for the workshop series made possible, in part, by the USDA Agricultural Marketing Service. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA. Additional information about the Southeastern Dairy Business Innovation Initiative can be found at tiny.utk.edu/sdbii.

Please contact Alaina Boyd at acboyd@utk.edu with additional questions.

The Center for Profitable Agriculture is a partnership between the University of Tennessee Institute of Agriculture (UTIA) and the Tennessee Farm Bureau Federation. The center has worked for 25 years to help farmers analyze and develop value-added agriculture enterprises. Learn more about the center at cpa.tennessee.edu.